How to Start a Kalyan Jewellers Franchise in India (2024)

NOTICE
The Kalyan Jewellers logo featured in this content is the property of Kalyan Jewellers. Its use here is strictly for educational purposes only and does not imply any affiliation, endorsement, or sponsorship by Kalyan Jewellers. All rights to the logo are reserved by Kalyan Jewellers.

Introduction

Kalyan Jewellers is one of the top jewelry brands from India which deals with various jewellery products and many hard artists.

Kalyan Jewellers has a good brand image and customer loyalty, which gives essentially a good franchise model for those who wish to start a jewelry retail store. I

n this article, I give a complete guide on how you can start a Kalyan Jewellers Franchise

About Kalyan Jewellers Franchise

Kalyan Jewellers was established in the year 1993 by T. S Kalyanaraman with the mission and vision to provide the best service to customers and bring revolution in the jewelry market of India.

Currently, Kalyan Jewellers has been serving over 150 stores in different parts of India and has its outlets in over 30 outlets internationally. Kalyan Jewellers has a high quality and a wide range of offers, and it continues to expand and go to a new position as the market leader in jewelry retailing.

Their franchise plans for the entrepreneur to use this brand that already has credibility and the help of the franchise team.

Key Takeaways of Kalyan Jewellers Franchise

Company Name: Kalyan Jewellers
Industry: Jewellery
Number of Outlets: 1,000+
Franchise cost: INR 1 crore – 5 crores
Royalty fees: 2%
Profit Margin: 12 to 20%
Required Space: Depending on where you are.
Franchise Agreement period: 5 to 10 years.

Eligibility Criteria for Kalyan Jewellers Franchisee

Before you consider applying for a Kalyan Jewellers franchise, ensure you meet the following eligibility criteria:

Business Experience: Retail and jewelry experience is not mandatory but would be highly desirable.
Financial Stability: Sufficient capital to finance it and meet the regular business operating costs.
Location: A strategic location that would attract a lot of people to buy from the franchise outlet.
Commitment: Sticking to the brand image as well as offering exclusive customer experiences.

Benefits of Starting a Kalyan Jewellers Franchise

Established Brand: Kalyan Jewellers enjoys a good reputation within the Indian market, providing the franchisees with a ready customer base and a good brand image.
Marketing Support: Advertising and marketing assistance is another critical area where the company offers a host of marketing campaigns at the national and regional level for both overall brand awareness and specific outlets.
Training & Support: One of the main strategies that Kalyan Jewellers has adopted for their franchisees is that they provide elaborate courses for their franchisees and all the personnel who will work with them to make sure that operations run smoothly and maintain the companies’ standards.
High Margins: A franchisee should expect good returns on their investment since the profit margin of 12-20% is quite standard.
Continuous Innovation: Currently, Kalyan Jewellers is in the process of updating its product portfolio to ensure that its franchisees have access to unique and valuable jewelry products.
Operational Support: The corporate office continues to assist the franchisees on issues like procurement, stocking, and other factors that shape the operations of a good franchise.

Required Space for Setting up a Kalyan Jewellers Franchise

The initial space needed for a Kalyan Jewellers franchise will depend on the area and the format of the outlet. However, on average, you will require between 800- 1500 square feet of prime retail space well situated in a commercial zone.

Documents Required for Kalyan Jewellers Franchise Application

To successfully apply for a Kalyan Jewellers franchise, you will need to provide the following documents:

Identity Proof: A government-provided identity proof that has your photo on it like an Aadhar card, passport, or driver’s license.
Address Proof: Official documents such as utility bills, leases or receipts, and property tax receipts that show the applicant’s residential address.
PAN Card: A photocopy of your Permanent Account Number (PAN) card as it is crucial to tax issues and other commercial activities in the country.
Business Plan: A comprehensive plan to be submitted to the headquarters containing the strategic plan of the franchise, its budget, and market review. As such, this document should affirm your perception of the brand and vision for the outlet.
Financial Documents: Certified checks, bank statements income tax returns, or any other document that shows your ability to invest and meet the franchise cost.
Property Documents: If you own or lease a place for the franchise, submit documents like a sale deed or lease agreement that prove that you own the place to operate the franchise.
Franchise Agreement: An executed copy of the franchise agreement about the franchise stores formed in Kalyan Jewellers.

It is essential to collect these documents to avoid problems during the application and further participation in the process of becoming a franchisee.

How to Apply for a Kalyan Jewellers Franchise in India

1. Conduct Research

It is also important to have some general knowledge regarding the jewelry market, evaluate the demand in the particular region you wish to have Kalyan Jewellers operate in, and get familiar with the company’s business strategy.

2. Prepare Your Business Plan

Develop a clear business plan that would include goals and scope, client base, promotion and advertising techniques, and revenue estimates.

3. Submit Your Application

Go to the home page of Kalyan Jewellers and complete the franchise inquiry form. Business plan of your company and other useful documents.

4. Attend an Interview

In case your application makes it through the shortlist, you will be required to undergo an interview with the Kalyan Jewellers franchise team. Be ready to explain your business proposal and prove that you are fully devoted to the company’s image.

5. Sign the Franchise Agreement

To proceed, sign the franchise agreement which gives you the license to use the Kalyan Jewellers brand name for 10 years.

6. Set Up Your Store

Discuss all the store setting up with Kalyan Jewellers’ support team, both inside and outside, as well as the first set of products to be displayed.

Facilities Provided by Kalyan Jewellers to Their Franchisees

Kalyan Jewellers guarantees their franchisees, as these outlets are closely monitored and well-trained for their success. This includes:

Initial Training: Standardized training starting from how to manage stocks, how to treat customers, sales skills, and the company’s image.
Ongoing Support: The franchise team helps with marketing and operations, and also constantly provides information on new collections for sale.
Marketing & Advertising: the ability to access a national or a regional marketing campaign to help boost traffic to the store.
Procurement Support: Help in searching for and purchasing jewelry stock items at a reasonable cost.

Financial Requirements and Expected Returns

The initial investment for a franchise of Kalyan Jewellers is estimated between 1. 5 crore to 2 crore per year depending upon the location and area of the store. This refers to the initial fee, the cost of installing the outlet and procuring stock.

According to the company, the ROI for Kalyan Jewellers’ franchisees is expected to average 25-30% in the first three years of business.

Cost Breakdown:

Franchise Fee: ₹5 lakh
Store Establishment Cost: ₹ 10 to 15 lakhs (for Interiors / Signage/ etc.)
Initial Inventory: Rs.10 to 30 lakhs
Working Capital: From ₹5 thousand to ₹10 lakh (for daily needs)
Royalty Fees: 2% of net revenue
Miscellaneous Expenses: Rs 5 to 10 lakhs
The total estimated investment varies between ₹50 lakh to ₹1 crore.

Expected Returns:

The returns of Kalyan Jewellers franchises can be high as the company has a widespread presence, a diverse product portfolio, and a loyal customer base. These returns depend on factors such as the region as well as the efficiency of the management but it is not uncommon to have a profitable operation in a few years.

Tips for a Successful Franchise Application

Choose the Right Location: Choose a location with high visibility and accessibility to your targeted consumers.
Maintain Brand Standards: Follow guidelines set by the Kalyan Jewellers brand to avoid deviations from the standard set.
Invest in Customer Service: Educate your staff on how they can give their customers great experiences.
Leverage Marketing Support: Make use of the marketing tools and strategies availed by Kalyan Jewellers to increase brand awareness and make more sales.
Monitor Financials: Make sure to monitor and control your spending wisely so that you can turn profitable in the long run.

Conclusion

Entering into a new Kalyan Jewellers franchise outlet is a bright chance for the franchisees to enter into the unchilled Indian jewelry industry.

When you have strong support, a reputable brand name, and a good franchise model you can indeed have a successful business.

You are ready for the next phase? Visit the Kalyan Jewellers Franchise website and fill out the franchisee form to begin your franchise application process.

We invite you to begin a glittering new chapter in your career and join the Kalyan Jewellers team!